My MBA (Masters in Being Awesome)

incediary books

I left advertising in 2011. I left e-commerce in 2013. I'm taking some time off and there are some things I want to learn in order to develop the skills so I can start a product company.

The Coursework

Develop a deeper understanding of the following things:

  1. HTML
  2. CSS
  3. JavaScript
  4. Node.JS
  5. Product Growth (AB Testing, Jobs to be Done, SQL/Excel)
  6. Graphic Design
  7. Product Design
  8. Improve writing skills
  9. Product Marketing
  10. Typography
  11. Gestalt Principles
  12. HCI Principles
  13. Human Universals

Books to Read

  1. Notes on the Synthesis of Form by Christopher Alexander
    (see report here: Notes on the Synthesis of Form report)
  2. HTML and CSS Web Standards Solutions: A Web Standardistas' Approach by Nicklas Persson & Christopher Murphy
  3. The Checklist Manifesto: How to Get Things Right by Atul Gawande
    (see report here: The Checklist Manifesto report)
  4. Thinking in Systems by Donella H. Meadows
    (see report here: Thinking in Systems report)
  5. Scientific Advertising by Claude C Hopkins
    (see report here: Scientific Advertising report)
  6. The Visual Display of Quantitative Information by Edward Tufte
  7. Envisioning Information by Edward Tufte
  8. Mindstorms: Children, Computers, And Powerful Ideas by Seymour Papert
    (see report here: Mindstorms report)
  9. The Elements of Typographic Style by Robert Bringhurst
  10. Designing with the Mind in Mind by Jeff Johnson
  11. Antifragile by Nassim Taleb
  12. Visual Explanations: Images and Quantities, Evidence and Narrative by Edward Tufte
  13. Domain-Driven Design: Tackling Complexity in the Heart of Software by Eric Evans
  14. Mental Models by Dedre Gentner
  15. The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen

While not accredited by any regional associations, I plan on giving myself a certificate upon completion. And starting a business.